BMW R1300 R Superhooligan breaks cover ahead of Daytona

BMW has unleashed a new R1300 R Superhooligan custom bike ahead of this weekend’s annual Daytona 200.

New BMW R1300 R Superhooligan custom roadster
New BMW R1300 R Superhooligan custom roadster

BMW is set to celebrate the 50th anniversary of Steve McLaughlin’s race win at the Daytona 200, with this stunning R1300 R Superhooligan custom roadster. 

McLaughlin’s victory in the first-ever superbike race at Daytona took place in 1976 while riding a BMW R90 S, which the new R1300 R Superhooligan has been presented alongside.

The new custom roadster is based on the existing R1300 R model, which makes use of a liquid-cooled flat twin engine that produces a rated output of 143bhp at 7,750rpm and 110 Ib-ft of torque at 6,500rpm. 

Front of the new BMW R1300 R Superhooligan
Front of the new BMW R1300 R Superhooligan

While vibrant in its appearance, the bike’s style was also gently inspired by the standard model, with BMW saying “the design incorporates the basic stylistic and technical elements of the BMW R1300 R, which serves as the basis, and skillfully translates them into the highly dynamic design language of a naked superbike.”

The build was carried out by employees from the company’s BMW Motorrad Custom Speed Shop division, with Philipp Ludwig serving as the project manager alongside Katrin Torge. 

The number 83 that’s found at the front of the bike and on the rear fairing is a tribute to the number used by McLaughlin, but so is the bright orange colour that’s found on the front fenders and tank side panels of the new R1300 R Superhooligan. 

View from above of the R1300 R Superhooligan
View from above of the R1300 R Superhooligan

However, the design also celebrates Reg Pridmore's win in the inaugural AMA Superbike Championship. Both riders raced on the above-mentioned BMW R90 S bikes for the Butler & Smith team.

The same blue that’s used on the BMW M1000 RR brake calipers also appears on the bike’s aluminium rear frame and on the tubes of the fully adjustable Wilbers upside-down front forks. The forks have also been extended by 30mm for more lean angle clearance, while the spring of the fully adjustable Wilbers suspension is also finished in the same blue tone. 

The R1300 R Superhooligan also receives the same carbon front wheel that’s housed by the M1000 RR, while a wide range of lightweight carbon-fibre components from both the BMW Motorrad program and Ilmberger Carbon Parts add to the bike’s premium feel. 

BMW R1300 R Superhooligan together with the R90 S
BMW R1300 R Superhooligan together with the R90 S

Fully adjustable hand levers from Advik, a titanium exhaust system with a carbon end silencer from Akrapovič, and milled BMW Motorrad footrests complete the Custom Roadster project. 

The bike will be on show at the 2026 Daytona 200, on 5-7 March, which is the 84th edition of the popular race.

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