New UK importer to distribute Rieju motorcycles

Urban Moto has become the official distributor of Rieju’s Hard Off-road (Enduro) range in the UK, which includes two new models. 

So far Rieju has struggled to make a big impact in the UK, but Urban Moto is now taking on the challenge of trying to sell more of its enduro machines.

That also means Urban Moto will receive Rieju’s new single-cylinder Aventura Rally 307 and Rally 307R models, both of which will land in the UK from January. 

Pre-orders can already be made for both motorcycles, with the Rally 307 priced at £4,599. The R variant is the more performance-focused model, which gets Michelin Tracker tyres and a sharper, more sport graphic design. The 307R will be available for £4,999.

Both bikes feature the Spanish brand’s 293cc, liquid-cooled single-cylinder engine that delivers 33bhp and 20 Ib-ft of torque. It is paired with a six-speed gearbox and slipper clutch.

Both models get the same long-travel suspension, 21-inch (front) and 18-inch (rear) wheels, and a seven-inch vertical TFT display. Seat height is also the same, set at 890mm, while they can also carry up to 21 litres of fuel.

As part of a short press release detailing the new partnership, Rieju said:   

“With a strong track record in the industry and a genuine passion for motorcycles, Urban Moto becomes a strategic partner in bringing our machines closer to UK riders, offering professional service, expert advice and a brand experience that lives up to what our community expects.

“This partnership reinforces RIEJU’s commitment to expanding in international markets and ensures that riders across the UK enjoy reliable, top-quality support.”

For more information about both bikes and the entire enduro range that will be distributed by Urban Moto, head to the official Rieju website.

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