Triumph expands UK dealership network with new opening in Hampshire

Triumph Motorcycles has strengthened its UK network further with the reveal of a new dealership in Hampshire.

01 Nov 2026

AI image of the new South Downs Triumph dealership.

After recording record sales in the last two years, the British motorcycle maker Triumph is continuing to grow its dealership network with a new opening in Hampshire.

Officially named South Downs Triumph, the new dealership will be based in Petersfield, giving riders from both the Hampshire and Surrey regions a local showroom.

The transition to becoming a Triumph dealer will see South Downs Motorcycles extend and develop its existing showroom facility. The company’s team is also set to grow, which is currently headed by General Manager Chris Cooke.

South Downs Motorcycles is part of the family-owned Winchester Motor Group, and will offer the full range of Triumph bikes.

Chris Cooke, General Manager at South Downs Triumph, said this about the new partnership with the marque:

“I've been in the motorcycle industry for over 20 years now and been part of the Triumph family since 2011.This is an exciting new project for South Downs taking on the new Triumph Franchise for the Hampshire area and I'm honoured to be part of the family here and continue the relationship with Triumph Motorcycles.
“With a lot of hard work and determination our aim is to give the Triumph customers in the area a great customer experience whether it's for the purchase of their new or used motorcycle or service/parts requirements. Everyone will be welcome and we can't wait to show you our new showroom once it's complete.”

Triumph has more than 950 dealerships across 68 countries worldwide, alongside subsidiary operations in the UK, North America, France, Germany, Spain, Italy, Japan, Sweden, Benelux, Brazil, China, and Thailand, as well as a network of independent distributors.

These factors, along with the company’s evolving motorcycle range, have played a key role in Triumph’s rising sales success.

This is what the South Downs Triumph dealership will look like.

The Hinckley-based manufacturer recorded record global sales during its financial year from July 2024 to June 2025, with a total of 141,683 motorcycles sold.

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