Triumph Factory Visitor Experience receives new digital strategy
The Triumph Factory Visitor Experience is set for a more tech-focused approach in 2026.
The Triumph Factory Visitor Experience has undergone major changes, with the Hinckley-based company revealing a new digital signage strategy that’s designed to offer a more immersive experience for visitors.
For those that have never been, the Triumph Factory Visitor Experience gives guests an opportunity to explore the brand’s journey dating all the way back to when it was founded in 1902, through to modern day production.
As well as a full factory tour, the site features a historical exhibition space, café and retail store.
The Factory Visitor Experience also shows off Triumph’s racing heritage, and its appearances made in both film and television, including James Bond, Doctor Who and Mission: Impossible.
Triumph says “the aim is to immerse guests in the story behind the bikes, using digital content to bring Triumph’s history, innovation and culture to life throughout the space.”
Regarding the switch to a more digital approach, Triumph went on to add that “as the Visitor Experience evolved, the existing signage platform began to limit what was possible. Updating content was time consuming and complex, making it difficult to keep displays current as campaigns and exhibits changed. Static displays reduced flexibility, while ageing systems created reliability and maintenance challenges.”
To address this, and therefore provide a more immersive experience, Triumph has partnered with AV (audio-visual) specialist NoiseBoys to introduce a new digital signage platform powered by NowSignage.
The new system is said to offer a more “flexible and reliable approach to managing digital content across the Visitor Experience”. The NowSignage platform also supports BrightSign players, Windows PCs and Android devices, which should limit the need for replacing existing hardware, or any potential disruption.
Greg Willis, Marketing Director at Triumph Motorcycles, said:
“We need to keep the experience fresh. If we’re launching a new bike or refreshing an exhibit, we need to be able to update content easily without adding extra work for the team.”
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After graduating with a sports journalism degree, Robert joined Crash.net to lead the WorldSBK coverage in 2021, while also providing MotoGP coverage. Fulfilling that role for over three years, Robert was able to put his knowledge about all things racing to the test.
