New Triumph Trident 660 gets revised price

Triumph has dropped the price of its new 2026 Trident 660, which has gained an increase of 13 per cent more power over the previous model.

Robert Jones

15 Jun 2026

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Launched in January 2026, the new Trident 660 from Triumph arrived with 13bhp more, and a price tag of £8,095.

You might like to read our 2026 Triumph Trident 660 review.

However, its price has now been dropped to £7,795, which represents savings of £300. With UK motorcycle sales continuing to stack up favourably compared to 2025, and the weather showing slight improvements just in time for the summer, the decision to reduce the Trident 660’s price at this time could end up being a very smart decision by the Hinckley-based manufacturer.

Leading the list of updates aboard the new bike is the revised version of Triumph’s 660cc triple. Power has been boosted to 93bhp at 11,250rpm, offering the above-mentioned increase of around 13bhp more than the previous model. The new Trident 660 also delivers 50lb ft of torque at 8,250rpm.

Increased power has been achieved thanks to mechanical changes that include individual throttle bodies, revised internals, and a higher rev limit. The six-speed gearbox has also been updated, while the new engine setup is joined by chassis tweaks.

Chief Commercial Officer Paul Stroud said this after the company revealed its revised pricing:

“The appeal of Triumph’s naked roadster range continues to grow globally, supported by the recent updates to the Trident 660 and the launch of the all-new Trident 800. We have seen fantastic reviews from journalists and riders for the updated Trident 660, highlighting how competitive and desirable this model is proving to be in the market. Now, as well as gaining more power, sharper style and enhanced capability, the Trident 660 has gained a tempting new price. This will hopefully make it an even more compelling choice for customers.”

The revised price comes after Triumph recently revealed a new money-saving offer across various middleweight models, including its Trident 660. The new offer allows customers to unlock a £350 clothing and accessories voucher if they do three things. This includes test riding a Trident 660, Tiger Sport 660, or Daytona 660, buying the bike, and then registering it by 30 June.