Strong Ducati sales continue, with record numbers in Q1 2023

After a bumper year in 2022, Ducati starts 2023 in style, with record bikes sold in the early part of 2023

The new colour for 2022 Ducati Multistrada V4 S, Iceberg White

DUCATI is reporting very strong delivery results during the first part of 2023, building on its record-breaking performance last year when it claimed more than 60,000 bikes were sold.

The report from Ducati is claiming that a whopping 14.725 bikes have been delivered in Q1 2023 (January, February, March). Of those bikes, a claimed 2.717 were from Ducati’s heartland in Italy, a number that shows a growth in the region of seven percent compared to the same time last year. The USA was Ducati’s next best-performing market and saw growth of 21 percent or 1.677 bikes. Germany, rounds out the top three regions for the Italian maker, also gaining 21 percent compared to the same period in 2022 with 1.666 motorcycles delivered.

Strong Ducati sales continue, with record numbers in Q1 2023

The top seller from Ducati’s expansive range was the do-it-all Multistrada V4 which has been further bolstered for 2023 with the inclusion of the more off-road inclined Rally edition. That model saw 2.668 bikes shifted globally, hotly followed by the Monster in all its guises with 2.005 delivered. The brand’s first move into the true mid-weight adventure category rounds out the top three for the factory, with 1.442 DesertX models delivered across the world.

Speaking about Ducati’s strong start, Francesco Milicia, VP Global Sales and After Sales said:

"The deliveries achieved in the first quarter of 2023 set a new record for Ducati, with growth in all main markets. Our trusted dealers in the world play an important part when it comes to achieving these results, and they will also be in the first line for the second edition of the ‘We Ride As One’ event that will take place on the next 6th of May. I want to thank them for their commitment to the brand along with our valuable Ducatisti."

2023 Ducati DesertX on and off-road review