Triumph is set to expand its sales network in Asia
Triumph is set to grow its presence in Asia, following a new agreement with Indonesian distributor Nusantara Group.
Triumph is set to offer a range of modern classics, roadsters and adventure models across multiple locations in Indonesia, following a new distribution agreement with Nusantara Group.
The partnership comes into effect on 1 February, with both companies set to work together to manage importation, sales, and distribution of Triumph Motorcycles and its products.
With this in mind, the Nusantara Group plans to set up an all-new dedicated Triumph dealer network spanning a total of nine sites.
The first new store will be opened in the country’s capital, Jakarta. Another two stores will open at some point in 2026, including a second showroom in Jakarta, and a third in Bandung, which is located on the Island of Java.
The British manufacturer’s award-winning Speed 400, and Scrambler 400 X, will both land in Indonesia for the first time as part of the new partnership.
The wide selection of models could also include Scrambler 900 and 1200 X, while the Speed Twin 900 and 1200 might also be part of the new range that becomes available to Indonesian customers.
Speaking about the new partnership with Nusantara Group, Paul Stroud, Chief Commercial Officer at Triumph Motorcycles, said:
“We are extremely pleased to be entering into partnership with the Nusantara Group in Indonesia, which will create further opportunities for the Triumph brand to grow within the Indonesian market. This step will make our premium Triumph motorcycles even more accessible to riders across Indonesia, and we look forward to welcoming more fans and customers to Triumph.”
Joe Ferry, CEO and owner of Nusantara Group, added:
“Nusantara Group is honoured by the trust Triumph Motorcycles has placed in us to represent this iconic brand in Indonesia. With our strong local market expertise, we are committed to building and growing Triumph’s presence nationwide. Triumph’s rich heritage and premium motorcycles strongly resonate with Indonesian riders, and we look forward to delivering an exceptional product range supported by a world-class dealer network and customer experience.”
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