Diavel 1260 wins Ducati its third design award
The Red Dot Design Award is one of the most prestigious international awards for design
DUCATI’S POWERHOUSE of a bike, the Diavel 1260, has picked up a third Red Dot Design Award for the Borgo Panigale factory. They previously grabbed the gong in 2013 for the 1199 Panigale and 2016 for the XDiavel S.
Andrea Ferraresi, Ducati Style Centre Manager said: "It's never easy to win such important and sought-after recognition as the Red Dot Award. Succeeding for the third time thanks to another iconic bike like the Diavel 1260 is a tribute to the creativity and innovation of Ducati, which fills us with pride.
"Even though we are aware that our motorcycles are exciting, refined and good-looking, it is always gratifying and stimulating for those who work in the field of design and style to receive such important recognition. A huge number of entries from major protagonists of design throughout the world competed for the award. Now we look forward to the same level of enthusiasm from our fans; the bikes are in fact already available through Ducati dealers."
The climax for this award is at the Red Dot Award gala ceremony, which will take place on 8 July at the Aalto Theatre in Essen, Germany, with an audience of 1200 invitees made up of the most notable representatives of international design.
The 2019 Red Dot Design Awards ceremony is part of a busy calendar – the coming months are in fact full of events dedicated to design and to the new Diavel 1260.
Check out our full review of the diavel 1260S here > http://www.visordown.com/reviews/first-ride/ducati-diavel-1260s
Simon (AKA Toad) has been working within the motorcycle industry for more than twelve years, and a member of the motorcyclist family since birth. Growing up around British-built single and twins, it was inevitable that a life on two wheels was on the cards, from a very early age!
