Suzuki announces Tyre Support Programme for the UK

Suzuki has announced a new Tyre Support Programme, meaning Suzuki owners will be able to access premium tyres direct from the manufacturer's dealers.

Suzuki GSX-S1000GT front tyre. - Suzuki

Suzuki has announced a new tyre support programme, offering access to tyres from premium brands.

The Suzuki Tyre Support Programme will offer Suzuki owners premium-brand tyres at competitive prices. 

The Programme is Suzuki’s initiative to bring tyre replacement on its motorcycles ‘in-house’. 

“While customers are likely to return to their authorised Suzuki dealership for routine servicing and maintenance,” Suzuki says, “tyre replacement, due to excessive wear or damage, is often sourced elsewhere through standalone retailers.”

Thanks to the new Programme, Suzuki will be able to give owners of its motorcycles access to tyres for everything from sports bikes to tourers, which are suitable for a variety of conditions, and which come from some of the industry-leading brands including Pirelli, Bridgestone and Michelin.

Additionally, Suzuki will give a free Oxford Oximiser 900 Essential Battery Management System to anyone that purchases a set of tyres on the Programme between now and 18 November.

Suzuki GB aftersales programmes manager, Michael Le-Flay, said: “While our customers often head back to their dealerships for servicing, accessory fitment, or replacement parts, we know that tyres are often consumables that they source elsewhere, through standalone retailers or even general automotive tyre fitters.

"The aim of the Suzuki Tyre Support Programme is to help change the mindset of those owners that don’t currently consider using their Suzuki dealer for tyre replacement services. Because the benefit to them is competitive pricing, but also the high levels of care and service that come from Suzuki trained technicians.”

The Suzuki Tyre Support Programme is only available at participating dealers. You can find your nearest Suzuki dealer using the ‘find a dealer’ tool on Suzuki’s website.

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