New 'Triumph Birmingham East' dealer opens in Tamworth

Triumph Birmingham East has opened over the past weekend as a new dealer for the British brand run by Sutton Motorcycles in Tamworth.

A 2016 Triumph Bonneville T120 turning a corner
A 2016 Triumph Bonneville T120 turning a corner

Triumph has announced the opening of ‘Triumph Birmingham East’, a new dealer located in Tamworth.

The new Triumph dealer has been opened in Tamworth thanks to an investment from the owner, Sutton Motorcycles, in conjunction with Triumph Motorcycles.

A Triumph Street Scrambler parked on a street outside a cafe
A Triumph Street Scrambler parked on a street outside a cafe

Triumph Birmingham East will, of course, stock the full 2023 roster from the British marque, including the Triumph Street Triple 765 R and RS models, and, with a history of more than 40 years, Sutton Motorcycles will aim to provide “excellent customer service from start to finish, for all customers looking for a new or used bike, browsing the Triumph clothing range, booking a service, or needing new parts or accessories,” a Triumph press release reads.

Devron Boulton, Triumph UK General Manager, said: “We’re excited to open a dedicated Triumph showroom in Tamworth, creating an immersive experience for customers that will fully showcase our market leading motorcycles, products and services. Not only is there an exciting line up of new motorcycles on offer, but we are confident the team will provide outstanding customer service too.”

2023 Triumph Street Triple 765 RS II.jpg
2023 Triumph Street Triple 765 RS II.jpg

Matt Worley, Managing Director of Triumph Birmingham East, added: "This new showroom is the result of a huge investment and hard work across the team, and we are exceptionally pleased with the result. I’m confident that our customers will love the range of motorcycles on offer, and the opportunity to pop in, grab a coffee and chat with our staff whilst out riding.”

Triumph Birmingham East can be found on the Sutton Motorcycles website or at 361 Watling Street, Wilnecote, Tamworth, B77 5AD. 

Visit the Triumph website to find your nearest Triumph dealer.

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