Bull-it motorcycle jeans win Queen's Award for Export
Specialist motorcycle textile maker Bull-it and their parent company have won the Queen’s Award for Export
SOUTHAMPTON-BASED performance and motorcycle textiles company, Covec Limited, the parent company of Bull-it Jeans, has just received the Queen's Award for Enterprise.
The award is in recognition of the firm's export success achieved as they currently export their textiles and jeans to 14 different countries.
Over a six-year period, overseas sales of Covec’s products have increased by 587% with exports making up 53% of total sales. The firm is now one of the leading global forces in protective textile materials, and they licence their products to a variety of reputed global brands including, Triumph Motorcycles, Rokker of Switzerland, KLIM USA, RevZilla, IXS and The Bike Shed Motorcycle Club.
Company founder, Keith Bloxsome, said:
"Export or a global distribution platform was the plan from day one, although as a British company we made our first container sale to Australia, quickly followed by New Zealand back in 2012. This Queen's award means a huge amount to the whole team who have worked tirelessly over the years to overcome a variety of issues: a weak GBP, Brexit turmoil and a change CE safety regulations, to deliver continuous growth.
"R&D has always been at the fore. Covec, through its PPE brand Bull-it, was the first motorcycle denim jean in the world to achieve CE Level II back in 2013, in itself a great team effort. This put us in a unique position with our exclusive materials giving our fantastic distributor and dealer network more safety and sales tools to do the job."
For more information on the Bull-it range of motorcycle jeans, click here.
Simon (AKA Toad) has been working within the motorcycle industry for more than twelve years, and a member of the motorcyclist family since birth. Growing up around British-built single and twins, it was inevitable that a life on two wheels was on the cards, from a very early age!
