Harley-Davidson announces winner of new Creators Custom Clash competition
Harley-Davidson has confirmed the first winner of its recently-launched Creators Custom Clash competition, following a summer-long battle between six creators.
Harley-Davidson has announced Jack NBC as the first winner of its new Creators Custom Clash competition.
The Italian creator saw his Harley-Davidson Breakout machine presented as the winner of the competition at this summer’s European Bike Week 2026 event, which took place in Faak am See, Austria.
The competition involved six creators from different European countries, all of which partnered with authorised Harley dealers to transform a stock motorcycle into a one-of-a-kind custom build.
Although it was Jack NBC’s Breakout machine that won the competition, all six builds were displayed together for the first time at European Bike Week 2026.
The winning build took on a performance-inspired approach that included aggressive styling cues, and heavy use of premium components.
While experienced with customising Harley-Davidson motorcycles, the Creators Custom Clash build was Jack NBC’s most ambitious yet, according to Harley-Davidson.
French creator, Eskyas, produced a striking Street Bob build, while Spain's Javier Gallardo transformed a stock Low Rider into a machine called, “Nómada”, which is a modern chopper inspired by freedom, exploration and life on the road.
In the UK, tattoo artist Miles Langford revealed a Clubsport-inspired Street Bob, blending high-performance engineering with personalised artistic touches.
Francesco Vanni, Head of Sales and Managing Director EMEA, Harley-Davidson, said this after the competition’s first winner was confirmed:
"Creators Custom Clash has been a fantastic showcase of what's possible when creativity meets the expertise of our authorised Harley-Davidson dealer network. Each build started as a production motorcycle and was transformed into something completely unique, demonstrating the endless opportunities riders have to personalize a Harley-Davidson and make it their own.
“The talent, craftsmanship and collaboration on display throughout this competition have been exceptional. Congratulations to Jack NBC and Harley-Davidson Legnano for creating a truly standout motorcycle."
The winner was chosen through a combination of public voting and a panel of experts, who evaluated each motorcycle on creativity, craftsmanship, design execution, originality and overall presentation.
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