Triumph announces 2023 UK dealer test ride tour

Triumph will host a 15-stop tour of its UK dealers to offer customers the chance to test ride its 2023 range, including the new Chrome Collection.


An announcement from Triumph has confirmed that its fleet of test ride motorcycles is set to land in dealerships later this month.

Specifically, Triumph’s 2023 test ride fleet will begin making its way around the manufacturer’s UK dealers on 18 March in a 15-stop tour that will last until 29 July. 

The fleet includes bikes from the Triumph Street Triple range, as well as from the recently-announced Chrome Collection, which was launched last year. In fact, this test ride tour will be among the first opportunities for people to get their hands on a motorcycle from the Triumph Chrome Collection.

Further, bikes available on the tour can include the Speed Triple 1200, Trident 660, Speed Twin 900 and Rocket 3 R, as well as the Tiger range, although these are all subject to availability.

Customers will be able to sign up to one of six riding sessions taking place throughout each day of the tour, while a team will be on hand from Triumph at each dealer to “help riders get the most out of the bike,” Triumph says.

Devron Boulton, General Manager of Triumph GB, said: “The tour is a fantastic opportunity for customers to try out a wider range of our newest models. Each dealer has chosen a bespoke fleet to boost their existing range of demo bikes, making it even easier for customers to ride their bike of choice.”

Visit the Triumph website to find out more, and book your test ride slot.

Triumph test ride tour dates





Saturday 18th March  


Destination Triumph Dorset 


Saturday 25th March  


Triumph West London 


Sunday 2nd April  


Bridge Motorcycles, Exeter


Saturday 15th April  


Triumph Staffordshire 


Sunday 23rd April  


A1 Moto Services, York 


Saturday 29th April  


Triumph Aberdeen 


Saturday 6th May  


Triumph Birmingham West 


Sunday 28th May  


Triumph Essex 


Saturday 3rd June  


Triumph Norfolk 


Sunday 4th June  


Triumph Suffolk 


Saturday 10th June  


West Coast Triumph Glasgow


Saturday 8th July  




Saturday 15th July  


Triumph Chester 


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