Warwickshire police launch new campaign aimed at reducing motorcyclist deaths

Drivers are being told to “expect a motorbike at every junction” as part of a new safety campaign launched by Warwickshire police. 

The campaign is aimed at reducing motorcyclist deaths, as bikers continue to make up a disproportionate amount of serious accidents on UK roads every year. In 2025, 75 motorcyclists were involved in serious or fatal accidents on Warwickshire’s roads alone. 

According to a statement from Warwickshire police, that number accounts for almost a quarter of all people killed or seriously hurt on its county roads. Research from the force suggests the main reason for the large number of serious accidents is due to drivers failing to look properly at junctions, or not spotting motorcycles approaching.

Police and Crime Commissioner for Warwickshire, and Chair of the Warwickshire Road Safety Partnership, Philip Seccombe, said this about the new campaign:

“Every death and serious injury on our roads is one too many, with motorcyclists remaining disproportionately represented in the most serious collisions across Warwickshire.

“This campaign is about encouraging everyone to take a simple, but potentially lifesaving, action. For drivers, that means taking an extra moment to look carefully at junctions and actively expecting to see a motorcycle. For riders, it means approaching bends, corners and junctions at a safe speed and always riding within the limits of what they can see.

“Road safety is a shared responsibility. By making these small changes and looking out for one another, we can help prevent tragedies, protect some of our most vulnerable road users and make Warwickshire's roads safer for everyone this summer.”

Inspector Dan James, of Warwickshire Police Roads Policing Team, added:

"Motorcyclists are among the most vulnerable road users, and the consequences of a collision can be devastating for them and motorists involved.

"Whether you're on four wheels or two, small changes can make a big difference. By working together, we can all do our part to keep Warwickshire's roads safe this summer and reduce the number of motorcyclists killed and seriously injured on our roads."

While the campaign asks drivers to be especially aware of motorcyclists, it also encourages bikers to take the same measures. That could mean taking extra care when arriving at bends, corners or junctions.

The campaign comes off the back of the government revealing a new Road Safety Strategy earlier this year, which also intends to reduce deaths and serious injuries on UK roads by 65 per cent within the next ten years.

Find the latest motorcycle news on Visordown.com