Reserving a Triumph motorcycle can now be done online
Triumph has revealed a new ‘Reserve my Triumph’ scheme which allows customers to reserve their next bike with ease.
Triumph is making it easier than ever for you to get your hands on one of its models, after revealing its new ‘Reserve my Triumph’ scheme.
Going to a dealership and trying to find the right bike for you can sometimes be a stressful experience, but Triumph is attempting to prioritise customer satisfaction, while offering a hassle-free experience with its new initiative.
For the first time, any new Triumph motorcycle can be reserved online, cutting out the need to head down to your local dealership.
Customers can choose from the wide colour selection that’s available when reserving their new bike, while a fully refundable deposit is placed through the chosen dealer in a single transaction.
From there, the selected bike is then distributed by the Triumph factory for the customer and “prioritised for early collection”, according to the British brand.
As per the press release, Triumph went on to say that “the technology integrates factory and dealer systems, maintaining the strength of the dealer relationship while delivering greater choice and peace of mind”.
The online reservation scheme has been made available in the UK first, with expansion to Europe and other major markets set for Spring 2026.
Paul Stroud, Chief Commercial Officer, Triumph Motorcycles said this about the new scheme:
“Reserve My Triumph represents a major step forward in delivering convenience and confidence for our customers. The new service ensures everyone receives a high quality of service and a seamless, simple ordering process. For the first time, customers can ensure they can get their perfect model and colour choice direct from their preferred dealer. Combining the flexibility of online reservation with the trusted service of our dealer network, we are ensuring that riders can secure the bike they really want.”
Reservation fees begin at £250 for all standard models, while limited editions will require a deposit fee of £500. For one of Triumph’s new TXP electric youth bikes, the reservation fee is set at £150.
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After graduating with a sports journalism degree, Robert joined Crash.net to lead the WorldSBK coverage in 2021, while also providing MotoGP coverage. Fulfilling that role for over three years, Robert was able to put his knowledge about all things racing to the test.