Norton backs Lansdowne Classic Series in heritage racing push
Norton has signed up as the headline sponsor of the Lansdowne Classic Series for the rest of the 2026 season, strengthening its links with historic motorcycle racing.
Norton is strengthening its ties to Britain's historic racing scene after announcing a sponsorship deal with the Lansdowne Classic Series for the remainder of the 2026 season.
You may also like to read our 2026 Norton Manx R review.
The partnership sees the Solihull-based manufacturer lend its support to one of the UK's best-known championships for pre-1964 Grand Prix motorcycles, reinforcing the firm's renewed focus on both its racing heritage and grassroots motorsport.
The Lansdowne Classic Series has become a firm fixture on the British classic racing calendar, with grids packed full of period Grand Prix machinery from an era in which Norton played a major role. That makes the championship a natural fit for the reborn British marque, which has been working to rebuild its identity under the ownership of TVS Motor.
While Norton's modern ambitions are centred around launching a new generation of motorcycles, including the recently revealed Manx R, the company says preserving its racing history remains an important part of the brand.
As part of the agreement, Norton branding will appear throughout the championship for the rest of the season. That includes logos on official series vehicles, digital platforms, merchandise and within hospitality areas at race meetings.
The deal also strengthens Norton's presence ahead of its planned appearance at this year's Goodwood Revival, where the manufacturer is expected to celebrate its racing pedigree alongside some of the most famous historic machines and riders in the world.
The announcement is the latest step in Norton's ongoing resurgence since becoming part of TVS Motor. Following significant investment, the company has established a new headquarters and production facility in Solihull, where it is developing its future range while drawing inspiration from bikes of the past.
Speaking about the news, Richard Arnold, Executive Director of Norton Motorcycles, said:
“Engineering excellence and racing have always been at the heart of Norton. While we continue to push forward with new, cutting-edge motorcycles such as the all-new Manx R, it remains equally important that we honour the heritage that defines us.
“The Lansdowne Classic Series captures the spirit of an era deeply intertwined with Norton’s history, and we are proud to support it for the remainder of the 2026 season. There is no better way to celebrate that legacy than by being actively involved in a championship that brings these incredible machines, and the community around them, to life.”
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Simon (AKA Toad) has been working within the motorcycle industry for more than twelve years, and a member of the motorcyclist family since birth. Growing up around British-built single and twins, it was inevitable that a life on two wheels was on the cards, from a very early age!
