Industry

Triumph returns to London with new premium dealership

The new Triumph London dealership marks a return to the Capital for one of British motoring's most stories and iconic marques

Triumph Motorcycles have returned to Central London with a brand-new premium dealership located in the heart of the Capital.

Based in Vauxhall in one of the area’s famous railway arches just below the train station, the new Lind Automotive Group Triumph Motorcycles dealership is designed to offer the full Triumph buying experience with several models on display, together with official Triumph parts, clothing and accessories, Triumph insurance and TriStar finance.

Triumph London’s new modern workshop allows visitors and customers to view the space openly. Heritage elements of the railway arches have been incorporated into the design and finish of the new showroom.

"Triumph hasn’t had a dedicated Central London presence for a year so we’re excited that this has now been rectified,” said Devron Boulton, National Sales Manager, Triumph Motorcycles UK & Ireland.

“As a proudly British brand, it’s important to us that we have a hub in the nation’s capital. And, with the site at the Vauxhall railway arches having its own rich motorcycling heritage itself, it makes perfect sense for our London home to be located there.”

The dealership was officially opened with a special VIP event this week, with attendees including celebrity fitness expert, Joe Wicks, British Olympian, Victoria Pendleton and 2016 Bake-Off star, Selasi Gbormittah.

The opening comes as Triumph embarks on a high-profile model offensive which has already seen the recent launch of the new Triumph Rocket 3 and the Triumph Street Triple RS, while upcoming new models include the much anticipated Triumph Tiger 900 which will be revealed in the coming days.

Triumph London is based at Arch 68, Albert Embankment, London, SE1 7TL

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