Industry

Norton land £5m Japanese trade deal

The deal is said to support 200 UK jobs and will help shift 1,000 bikes to the Land of the Rising Sun

DONINGTON BASED NORTON have struck a trade deal with Japan to supply 1,000 bikes to the country over the next five years.

Announced as the Japanese Prime Minister is visiting the UK, the deal should help to ease some of the Brexit related fears that are currently sweeping UK businesses and is said to support 200 jobs at the Castle Donington headquarters.

Norton’s Head of Global Sales, Kay Johnson said: “Norton have an agreement with our distributor, PCI Limited in Japan which will run over a five-year term to manufacture over 1,000 bikes and will achieve an estimated value of £5m.

“We very much look forward to growing our workforce to support the demand for motorbikes in this territory and, in doing so, continue to build a strong trading business with Japan”

The news comes just weeks after Norton welcomed the first owners of its new V4SS superbikes to the factory to collect their machines.

The current Norton line-up includes the V4SS, the Dominator and Commando Sport and Café Racer. The firm also debuted three new lightweight bikes at Motocycle Live, including the Superlight 650 (basically half the engine of the V4SS to suit Isle of Man TT Lightweight TT regulations) and the Atlas and Ranger which are café racer / scrambler inspired nakeds.

Comments

Comfysofa's picture

Triumph....take note....that above is what progression looks like - not hanging on to the coat tails of yesteryear...if i could afford one instead of my rsv4 id buy one like a shot...

Join the conversation!

Let us know what you think, just sign up for a free account, leave a comment and get involved!
Register Now

Latest Reviews

Review
Review
Review

Latest Videos

Feature
Article
Article