Bajaj Auto becomes world’s most valuable motorcycle manufacturer worth $13.6bn

Indian giants Bajaj Auto - part owner of KTM - is named the most valuable motorcycle manufacturer in the world at a cool estimate of $13.6bn...

It may not have a direct footprint in Europe or North America but it hasn’t stopped Bajaj Auto from being named the world’s most valuable motorcycle manufacturer at a cool estimated $13.6bn (approx £10bn).

One of the largest conglomerates operating out of the world’s biggest motorcycle market of India, while Bajaj is beaten by Hero MotoCorp in terms of sales, when it comes to value it comes out on top both domestically and now internationally.

At $13.6bn Bajaj Auto generates both a lot of money and a lucrative shareholding having established itself as a major player in 70 different markets, predominantly in Asia where its lower displacement offerings sell in large numbers.

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While we may not get Bajaj Auto over here directly, its influence is widespread as a result of its 47.97 per cent ownership of KTM AG which - between KTM, Husqvarna and now GASGAS - has seen a strong rise in global sales in recent years.

“The company’s sharp focus on the motorcycles category and its unwavering commitment to strategies of differentiation as well as the practice of TPM combined with global ambitions have today made Bajaj the most valuable two-wheeler company across the globe.” eponymous Bajaj Auto Managing Director Rajiv Bajaj said.

It;s influence is set to grow too, following the recent news Bajaj Auto has linked up with Triumph to help develop and manufacture a range of low-to-mid displacement models in the 300-600cc bracket that will be sold globally.

The firm previously held a large stake in Kawasaki before ending that relationship and partnering with KTM.
 

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