Harley-Davidson announces new European partnership with Jeep

Some of Harley-Davidson’s biggest European events in 2026 will be supported by Jeep, although the American company has kept details about the new partnership close to its chest.

For those that might not know, Harley-Davidson has worked with Jeep before, as it began its collaboration with the car maker in 2014. 

The new partnership has been confirmed just days after Harley revealed its long list of 2026 events across the UK, Ireland and other European countries.  

Harley-Davidson and Jeep will launch the new partnership at this week’s European Spring Rally, which takes place in Senigallia, Italy. The event begins on Thursday, 30 April, and concludes on Sunday, 3 May.

The European Spring Rally is a new event for 2026, and live music will be played throughout the week. Additionally, the 2026 Harley-Davidson line-up will be displayed, while riders can also take part in demo rides and guided tours.

From there, the two companies will continue working together at the European H.O.G. Rally in Cascais, Portugal, which takes place on the 18-21 June. The partnership will also be present at Harley’s European Bike Week in Faaker See, Austria (8-13 September), the International Ladies of Harley Event in Pescara, Italy (3 October), and the H.O.G. Winter Meeting in Genoa, Italy (28 November).

But what can visitors expect? Well, that’s a question that still needs to be answered fully, as Harley simply says “fans will have the opportunity to experience both brands side by side, with a focus on adventure, exploration, and the lifestyle that connects Harley-Davidson riders and Jeep owners alike.”

A press release from Harley-Davidson goes on to say that “activity on site will be supported by shared storytelling across social and digital platforms, extending the partnership well beyond the event footprint”.

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