Ducati launches the Days of Joy “Elevation” Challenge

The event is to celebrate 10 years since the Scrambler brand was born at WDW, and will comprise three separate legs


Ducati is celebrating the ‘rebirth’ of the Scrambler at this year’s World Ducati Week 2024 (WDW2024), as the Days of Joy “Elevation” Challenge is launched.

The idea is to virtually climb Monte Bianco riding Ducati Scramblers, with riders taking on three separate legs, one on 29 July in Misano, the second on 21 September in Rome and the final leg on 19 October in Cinque Terre. Those who complete all three legs will climb a total of 4,805m on their bike, equal to the height of Monte Bianco.

Ducati says the experience is “designed to offer a full immersion in the world of the ‘Land of Joy’ in a perfect mix of road riding, outdoor activities and pure relaxation”. All the riders who complete the Elevation Tour will be featured in the Days of Joy Legend Gallery in a special section of the Website. Those who complete the ultimate goal (by completing all legs and managing the full 4,805 metres) will be awarded a Days of Joy 2024 Gold Medal, a unique recognition granting access to what Ducati states are ‘exclusive benefits’.

The event is to celebrate 10 years since the Ducati Scrambler as we know it today was unveiled to the public at WDW2014. Since then, the range has spawned a plethora of new models, and Ducati reports sales of Scrambler models topping 110,000 worldwide.

Each date will have space for 20 riders, with five of those able to take part on their own Ducati Scrambler model. Tickets to enter are priced at €450, or €350 for those looking to take part on their own bikes. More information can be found on the official website.

Find all the latest motorcycle news on Visordown.com