EICMA 2025 breaks records with 600,000 fans
The 82nd edition of EICMA hit record numbers in 2025, proving the world’s love affair with motorcycles is stronger than ever.
The world’s biggest motorcycle show has wrapped for another year, and EICMA 2025 has smashed through the rev limiter — again.
The 82nd edition of the International Two-Wheeler Exhibition in Milan closed its doors with more than 600,000 visitors flooding through the halls, proving that the appetite for bikes in central Europe and beyond shows absolutely no signs of slowing down.
Six days of speed, style, and serious business
From November 4th to 10th, Milan’s Fiera Rho became the beating heart of global motorcycling, with over 730 exhibitors from 50 countries and more than 2,000 brands. It had everything, from electric commuters, Dakar-ready monsters, and MotoGP bikes fresh from the track. Compared to the post-pandemic comeback show of 2021, the growth is staggering, in terms of visitor numbers, exhibitors, and floor space.
And it wasn’t just tyre-kickers and daydreamers packing the halls. More than 43,000 industry professionals from 167 countries attended the B2B days, a 28 per cent increase in international operators compared to 2024. The media mob (that’s us!) was equally impressive: 8,200 journalists, photographers, and creators from 67 countries covered every launch, leak, and new model in sight.
EICMA President, Pietro Meda, and CEO, Paolo Magri, said the event’s success marked “the full consecration of the transition from trade fair to global and attractive exhibition event.” In short, EICMA has gone from being an industry show to a bit more of a cultural phenomenon, part launch pad for new bikes and brands, part festival, part carnival of combustion.
“We’ve worked hard to improve access, expand content, and enhance the visitor experience. The numbers speak for themselves — EICMA is now a unique blend of business, innovation, and passion.”
Next year’s show is already in the diary: November 3 to 8, 2026, back at Fiera Milano Rho. And if this year’s edition is anything to go by, it’ll be even bigger, louder, and more passionate.
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Simon (AKA Toad) has been working within the motorcycle industry for more than twelve years, and a member of the motorcyclist family since birth. Growing up around British-built single and twins, it was inevitable that a life on two wheels was on the cards, from a very early age!
