Royal Enfield’s Bullet 650 debuts with a symphonic Royal Albert Hall event
Royal Enfield joins forces with the Royal Albert Hall and composer Rushil Ranjan for “The Ballad of the Bullet”, a musical launch for the all-new Bullet 650.
If you thought the launch of a new motorcycle couldn’t get any more dramatic, think again. Royal Enfield has teamed up with one of the most iconic venues in the world – the Royal Albert Hall – for a collaboration that’s as unexpected as it is spectacular.
You may also like to read our Royal Enfield Classic 650 review.
The Royal Albert Hall (RAH) is a globally renowned concert hall that opened in 1871. It can hold more than 5,000 people, and regularly hosts classical concerts, such as The Proms, live theatre, comedy acts, and even pop concerts and movies. We think, though, that this could be one of the only times it’s played host to a motorcycle brand for an event of this kind.
The show in question if called The Ballad of the Bullet, an original musical composition and film celebrating the global unveil of the all-new Bullet 650 at EICMA 2025.
The event promises to be a full-blown artistic project that brings together three very British institutions: Royal Enfield, the Royal Albert Hall, and the centuries-old idea that motorcycles should stir the soul.
At the centre of it all is composer, musician, and lifelong Enfield enthusiast Rushil Ranjan – a man who seems to live somewhere between a recording studio and a motorcycle workshop. Ranjan has crafted an original score that translates the essence of the Bullet, including its rhythm, heritage, and unshakable charm, into music.
The piece is unlike anything the Hall has hosted before, and, according to Royal Enfield, for the first time in its 154-year history, the mighty Royal Albert Hall organ is to be paired with Chenda and Parai drums from South India. That mix should create a powerful conversation between British orchestral tradition and raw Indian percussion.
The Bullet 650 takes centre stage
The film, shown to the world at EICMA 2025, places the new Bullet 650 in the literal spotlight, right in the centre of the Royal Albert Hall’s 5,000-plus seater auditorium. It’s a reinterpretation of the Bullet’s storied past, a story of soldiers, riders, and wanderers, retold through music and film for a new generation.
“When two institutions collide, magic happens”
Speaking about the collaboration, Matthew Todd, Director of Programming at the Royal Albert Hall, said:
“We’re incredibly proud to be partnering with Royal Enfield, with our Associate Artist Rushil at the forefront of the collaboration. Rushil’s work masterfully blends traditional Indian culture with British orchestral aesthetics, reflecting the shared cultural and spiritual values that define Royal Enfield’s brand and vision. His deep connection to both the Hall and the Bullet shines through in this fabulous film.”
Meanwhile, Mohit Dhar Jayal, Chief Brand Officer at Royal Enfield, summed it up with a sentiment of a rider:
“Royal Enfield’s global community is full of exceptional individuals exploring new forms of motorcycling culture. This collaboration with the Royal Albert Hall is a beautiful example of what happens when two storied institutions and an iconic machine are harmonised – magic is inevitable.”
The man behind the music
If the name Rushil Ranjan rings a bell, it’s probably because he’s one of the most talked-about composers in the UK’s modern orchestral scene. Creator of the acclaimed Orchestral Qawwali Project, Ranjan’s blend of global classical traditions and contemporary sound has earned him sold-out performances at the Royal Albert Hall, the Roundhouse, and Dubai’s Al Wasl Plaza.
Now, as one of the Hall’s associate artists (alongside Abi Sampa), he’s taking that momentum even further. The pair have already announced a new collaboration with the legendary A.R. Rahman, titled Rangreza, set to run for three nights in April 2026.
Beyond the big stage, the duo will also work with the Hall’s Engagement team to mentor young musicians and community artists, hopefully passing on that same creative spirit that fuels projects like The Ballad of the Bullet.
Royal Enfield’s Bullet has always been more than a motorcycle. It’s a piece of rolling history – a mechanical folk tale that’s been told, rebuilt, and ridden for generations. As the only bike still in production for over 96 years, it’s only fitting that the Royal Albert Hall acts as the backdrop.
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Simon (AKA Toad) has been working within the motorcycle industry for more than twelve years, and a member of the motorcyclist family since birth. Growing up around British-built single and twins, it was inevitable that a life on two wheels was on the cards, from a very early age!
