Simpson Motorcycle to unveil 2026 products at EICMA

Simpson Motorcycle, a brand you might be especially familiar with through its range of helmets, is coming to Europe with its newest products in November. 

To be exact, the American brand will be present at the EICMA trade show in Milan, Italy. It will showcase its new Mod Bandit helmet, which was created as part of a collaboration with Buell Motorcycles. 

You might be interested in reading our best motorcycle helmet buyer's guide.

The new helmet, which features a fully blacked-out forged carbon theme, as well as Buell branding on the sides, has been available to pre-order since it was unveiled in August. Shipping of the new lid will begin on 1 November, just days before the 2025 EICMA expo begins. 

Simpson accelerates global growth strategy in motorcycle safety market

While confirming plans to unveil its latest products at EICMA, the helmet maker and safety gear brand is planning a global expansion, as part of a strategy outlined by its owner, Holley Performance Brands. 

A press release from the latter, said: 

“Simpson Motorcycle is executing a focused global growth strategy. This includes planned expansion and initiatives to capture the European Union (EU) share and targets high-growth regions in APAC and LATAM. Key initiatives include regional product variants, certification alignment, and co-marketing activations to fuel expansion.” 

This means Simpson is hoping to expand its presence to the European, Asia-Pacific and Latin American markets. 

The decision to focus its Simpson Motorcycle division on this new global growth strategy is also because the motorcycle safety market is estimated at $7 billion (roughly £5.2 billion) annually, according to Holley Performance Brands. 

President & CEO of Holley Performance Brands, Matthew Stevenson, said: 

“Simpson is one of Holley’s most iconic lifestyle brands, and its growth trajectory underscores how we are scaling into adjacent markets with significant long-term potential. By investing in new products, immersive events, and global dealer partnerships, we are positioning Simpson as a category leader in performance-driven motorcycle safety. As we reflect on progress in 2025, the Simpson team has achieved several notable milestones.”

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