Royal Enfield announces winners of first Riders Club of Europe awards

Royal Enfield has celebrated its top performing dealerships as part of the first annual Riders Club of Europe awards.

06 Apr 2026

CooperB Motorcycles has been recognised as having the most engaging community presence of any Royal Enfield dealership in the UK at the first annual Riders Club of Europe awards.

Royal Enfield presented dealers with awards for their “exceptional dedication to building the Riders Club of Europe through local community engagement and riding opportunities”.

The awards ceremony took place on 12 March, where CooperB Motorcycles was recognised as the UK’s top performer ahead of Hatfields of Crowthorne, in Berkshire, and Moonraker Motorcycles, which is based in Norwich.

The dealership “hosted the most events in the past year, and notably created a bespoke event series called "Scramalayan”, according to Royal Enfield.

For those that might never have heard of CooperB Motorcycles’ Scramalayan event, it serves as a gateway into off-road riding for novice riders, or riders with zero experience of off-road riding.

But while CooperB Motorcycles might have taken top spot overall, RE did confirm that Hatfields of Crowthorne are the current leaders when it comes to hosting regular ride outs, which the dealership organises “most weeks of the year”.

Additionally, Moonraker Motorcycles was celebrated for hosting the largest RCE event of the year as part of its 40-year anniversary celebration in 2025.

Regional Manager at Royal Enfield UK, George Cheeseman, said this about the first-time awards event:

“The spirit of Royal Enfield is deeply rooted in the community, and in continuing our pure motorcycling spirit. We are immensely proud of our dealers who dedicate their time and passion in creating welcoming spaces and unforgettable experiences for our owners.”
“The efforts of CooperB Motorcycles, Hatfields of Crowthorne, and Moonraker Motorcycles are shining examples of how we continue to focus on the community aspect of motorcycling, and we welcome all efforts to provide meaningful riding experiences to every Royal Enfield owner.”