Chad Reed joins World Supercross in broadcast, advisory role

The two-time AMA Supercross champion Chad Reed will join the World Supercross Championship as a motorsport adviser, and will have a role in the broadcast.

Chad Reed, 2022 World Supercross Championship. - SX Global

Chad Reed has been announced as part of the World Supercross broadcast team for the upcoming 2023 season, as part of a new role he has undertaken with the series.

Reed, a two-time AMA Supercross Champion, and, so far, the only premier class AMA Supercross champion from Australia, will join SX Global, the promoter for the World Supercross Championship, “as an expert motorsport adviser,” according to a World Supercross press release, and will also take on a role in the series’ broadcast.

Chad Reed said: “Supercross has had a piece of my heart since I was 12 years old. I’ve been fortunate enough to travel the world and race supercross at the highest level and at some of the most amazing stadiums and events known in the supercross world.

“I can now use my understanding of the sport and my experience as an athlete, series promoter, and team owner to assist SX Global in making the best decisions to sustainably grow supercross around the world. My goals are always based on winning, and winning means contributing to WSX successfully running supercross races globally and giving future supercross racers the platform to be worldwide superstars.

“2023 will be exciting, and I am thrilled to be a part of it. When I see the announcements and images for locations like Singapore, it genuinely makes me so proud of the potential for supercross in the future.

“Even our biggest critics are envious of those images. Supercross is a sport loved globally, and it’s time to grow like never before.”

Reed became AMA Supercross champion for the first time in 2004, and repeated the feat in 2008, which was the first year of the combined sanctioning of the AMA series with the FIM to make it an official world championship. 

The famous #22 also appeared in the first season of World Supercross in its current form, last year, but was injured at the first round in Cardiff and was unable to compete at his home race in Melbourne as a result.

On the announcement of Reed’s new role, SX Global CEO Adam Bailey said: “We’re ecstatic to have Chad join our team. There’s nobody with more experience across all facets of international supercross racing than him. 

“He’s always been one I could lean on for real-time feedback, and I’m looking forward to leaning on his experience as we continue to grow the WSX Championship. And his expert comments will provide incredible insights for our television broadcast and WSX.TV audiences spanning the globe. 

“I have tremendous respect for what Chad has achieved as a racer, a business owner, and as a father of young motocross riders. The breadth of his perspective is unrivalled and can only lead to great things for the future of WSX.

“I also think it’s just a great opportunity for fans to still see Chad at the races.”

The 2023 World Supercross Championship will begin on 1 July at Villa Park in Birmingham for the British Grand Prix. Tickets for round one and round two, in France, are available for purchase on the World Supercross website.

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