Royal Enfield launch ‘Make-It-Yours’ 3D motorcycle configurator

A new motorcycle configurator has been launched allowing you to configure your perfect Royal Enfield motorcycle

Royal Enfield Interceptor 650

ROYAL ENFIELD has launched a new motorcycle configurator that allows you to build your motorcycle just the way you want it.

The app and web-based system is only carrying the Interceptor 650 and Continental GT 650 models as it stands, although more models will be added further down the line. Through the browser and the Make-it-yours app, punters can cycle through thousands of options, including paint, trim, graphics, and accessories, adding them to their bike as they go.

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Once the parts are added to the selected machine, the user can view the bike in a 3D world, almost like you are standing in a sort of virtual showroom.

Royal Enfield Make-It-Yours configurator

In certain regions Royal Enfield is also stating that the app will also allow punters to buy the bike on the screen, tracking the delivery of the machine as it moves through the production and supply phases.

Speaking about the launch, Vinod K. Dasari, CEO Royal Enfield said:

“With MiY, customers will have a ‘little bit of them’ built into the motorcycle, and depending on the level of personalisation, motorcycles will be custom-made, as per consumer specifications, within 24 to 48 hours, at our manufacturing plant in Chennai. We will be rolling out MiY for all our motorcycles, across all our stores in the country in a phased manner. All new motorcycle models from Royal Enfield, from here on, will come with the MiY feature”.

For more information, or to build your perfect Royal Enfield, head to: