Indian announces new custom FTR with 9x WRC Champion Sebastien Loeb

A new collaboration between Indian Motorcycles, Tank Machine, and nine-times WRC champion Sebastien Loeb has resulted in a custom FTR.

Indian FTR Loeb

Indian has partnered with nine-times WRC Champion Sebastien Loeb and French custom builder Tank Machine to offer the chance to win a custom Indian FTR.

Sebastien Loeb is widely regarded as the greatest rally driver of all-time, and for many people that would make him the greatest driver of all-time, ‘full stop’. Indeed, his statistics back this up, with his 80 World Rally victories putting him more than 20 clear of his nearest challenger, fellow Frenchman Sebastien Ogier, and his nine world titles putting him one clear of the same man, Ogier. 

Loeb’s full-time WRC career may be in the rear view by now, but his victory - over Ogier - at the 2022 Rallye Monte-Carlo confirmed the preservation of his speed and ability even as he approaches 50, and that was only further reinforced with his impressive Dakar performance in January, when he finished second behind Toyota’s Nasser Al-Attiyah despite being plagued by punctures early in the rally.

As for the Indian FTR, its background also resides in competition, as it is derived from Indian’s successful flat track racer, the Scout FTR750. 

It is a bike to which Loeb has been associated since his assumption of the role as an ambassador for Indian in February 2022, and one of which Loeb as been, according to Indian, “an enthusiastic rider.” (Specifically, Loeb’s FTR is the FTR R Carbon variant.)

This latest partnership between Loeb and Indian also involves Tank Machine, a French company specialising in custom motorcycles which has worked with Indian on various projects since 2016. “The ‘FTR Loeb’ as a unique interpretation of the American V-twin which Tank Machine will now bring to life in metal and paint over the coming months,” an Indian press release reads.

To have the chance to win the Indian FTR Loeb, all that is required is to test ride any Indian FTR at an Indian dealer and register online.

Unfortunately for those reading this article on the day it is published (7 February 2023), the link to register is not open until tomorrow (8 February 2023). In any case, the UK link is here:

It will be possible to access the link and to enter your details, however it will not be possible to submit your entry until tomorrow, 8 February. So, if you try to enter today and it does not work, try again tomorrow, when the submission should be possible. The competition will be open for registrations between 8 February and 15 May 2023, and the winner will be presented with the bike (which is now beginning construction with Tank Machine) at the Wheels and Waves custom bike show in France, in June.

For international readers, the relevant links can be found at the bottom of the page.

Sébastien Loeb said: “Motorcycling has always been a passion of mine and my career could have been so different if the right opportunity in motorcycle racing had presented itself before my move to four wheels. Riding is a unique experience, a whole different world of sensations compared to driving a car, and the FTR was just the perfect choice for me.

“I’ve become a big fan of the FTR’s unique style and performance, so to be asked to create a one-off build with Tank Machine was a real honour. I can’t wait to see the finished bike and I am sure the winner will love their FTR as much as I will.”

International links:


Belgium (FR):

Belgium (FL):








South Africa:


Switzerland (CH-DE):

Switzerland (CH-FR):

Switzerland (CH-IT):

NEW Indian FTR 1200 Range | 2022 Indian FTR 1200 Brand New Updates for the American Flat Tracker!

NEW Indian FTR 1200 Range | 2022 Indian FTR 1200 Brand New Updates for the American Flat Tracker!