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Dainese buy helmet brand AGV

Italian leather giant buy out Rossi sponsoring lid firm

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Submitted by Visordown News on Wed, 15/08/2007 - 12:20

Dainese buy helmet brand AGV

For me, it's nice!

DAINESE, the well-known leathers brand have bought AGV, an Italian company that specialise in helmets.

AGV started in 1946, making leather seats and bucyle saddles, a year later AGV started producing helmets. AGV's most famous racers include Giacomo Agostini and Valentino Rossi.

Multiple MotoGP world champion, Valentino Rossi, has worn Dainese and AGV throughout his career. It's rumoured that AGV helped fund Rossi's early racing career.

Dainese was founded in 1972 by its current president Lino Dainese and bought AGV from the Belgium Imag Group. Dainese has a revenue of €112 million, while AGV generates €32 million per year.

Lino Dainese, CEO of Dainese, said: "AGV and Gino Amisano, who founded the company in 1947, offered me important roles to follow. We continued to grow along parallel lines in the context of both innovation and the sport's most important racers, from Agostini to Valentino Rossi, and we now intend to enhance the recently purchased company's image and value even further".

The purchase price has not been disclosed.

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