Ruroc AT4.0 Street, Carbon and Track helmets receive new colours

Ruroc has revealed a new wave of helmet colours to its AT4.0 Street, Carbon and Track line-ups, with a total of 12 different designs confirmed.  

The new drop introduces a wide collection of street-art aesthetics, and each line-up gets its own personal flavours. 

The Street model, which is a lightweight fiberglass helmet that’s positioned as Ruroc’s most affordable lid, welcomes a new ‘Flames’ colourway which is one of the most striking designs from the entire selection.

Ruroc's Street helmet also features a Double D-ring strap and full Bluetooth compatibility, while the Carbon model makes use of advanced composites, a Fidlock buckle, and RHEON impact technology. 

Sitting pretty at the top of the AT4.0 range is the Track helmet, which as its name suggests, is the brand’s go-to helmet for circuit use. It features an Aero Track Pack with an enlarged rear spoiler and smoothed side vents that offer “maximum high-speed stability”, according to Ruroc.

Other highlights that have caught our eye from the collection include the Cthulhu colourway, which features a tooth-loaded monster graphic. This design is available on the Carbon helmet, while the Cobra design is one of the standout options from the Track range. 

The Blitz design offers a simplistic approach that also standouts, although it’s not quite as bold as the Cobra edition.  

Speaking about the new helmet collection, Laurence Jones, Head of Marketing at Ruroc, said: 

“Our mission is to create helmets that are as striking as they are safe. With this new range, we want riders to have a gutsy, individualistic look without ever having to compromise on the safety standards Ruroc is built upon.”

Find the latest motorcycle news on Visordown.com.