Shoei announces its biggest stand ever at Motorcycle Live

The Shoei stand at Motorcycle Live this year will be their biggest yet, featuring superstar signings, products to try and on stand technicians


SHOEI has announced their biggest and best stand at Motorcycle Live this weekend. Sprawling 104m-sq the new stand features demos, all the latest helmets in the Shoei range, signing sessions and a competition to win a one of a kind prize!

On the stand this year will be the full 2020 range of Shoei helmets including the X-Spirit III, the retro-inspired off-road X-Zero and the newly announced Glamster retro-styled road lid. Each helmet will be on stand in be available to try on in the full range of sizes and all coloured and graphic options will be on display. The full 2020 Shoei catalogue will be available to view on digital catalogue system tablets spread around the stand, as well as physical catalogues for you to take home and keep.

As well as the helmets, Sena will also be on hand to demonstrate their new S.R.L.2 system, exclusively developed for the Neotec II, GT-Air and J-Cruise II. The system is a collaboration between the two companies and allows phone calls, sat-nav directions and intercom all on the move. As well as the Sena demos, Shoei will have trained technicians on hand to answer any questions and assist where they can. Be it a question about your helmet or a help with cleaning your lid, head to the stand and they will have you covered.

As well as the on-stand experts to lend a hand, there'll be the obligatory freebies and giveaways to help spruce up your bike keys!

Superstar signing sessions

As you’d expect from a company that protects some of the most famous heads in motorcycling, the Shoei stand is going to be a busy place for the duration of the show. Star of the BSB and the TT Michael Rutter will be on stand during the show to sign copies of his book ‘Life of a Racer’, which can be collected from the stand after being purchased from Sportsbike shop. Joining Michael on the stand will be his 2019 BMW S1000 RR for visitors to get up close and personal with.

Win a once in a lifetime prize

Shoei will be unveiling very special competition to win an incredible one of a kind prize that will be announced and revealed on Saturday. The Shoei Stand is the only place to see this one-off item in person – don’t miss out!

Shoei can be found at 3E10 in hall 3a – click here to see the floor plan.

For more information on the full range of Shoei helmets, click here.