MOTORCYCLE adventure company Vintage Rides and Royal Enfield are to offer guided motorcycle tours exclusively on Royal Enfield’s bikes.
The two firms have been working together officially since 2017 since Vintage Rides first began taking customers on guided tours on the firm’s middleweight retro motorcycles. That partnership will now continue until 2025, adding to the 1,000 tours already completed. Vintage Rides already hosts tours in over 18 countries across 4 continents and is planning to add two new destinations to its roster every year.
Speaking about the partnership, Alexandre Zurcher, founder of Vintage Rides, said:
“Having Royal Enfield as a preferred partner was a natural choice. We started to operate on Royal Enfields partially because the company was born in India. Today, it is much deeper than that. We are genuinely attached to the values of the Royal Enfield brand, the beauty of its machines, and the accessibility of the bikes.”
For the trips, Royal Enfield and Vintage Rides will be using the middleweight range of retro bikes, with the do-it-all Himalayan taking centre stage on the more tricky and technical routes. Should the much anticipated 650cc twin adventure bikes arrive at some point, we’d expect that to also join the roster.
Chief Brand Officer at Royal Enfield, Mohit Dhar Jayal, added:
“Pure Motorcycling is not just a phrase in our brand mission, but in fact it is the very purpose of our existence. Carefully curating various expressions of pure motorcycling for different kinds of riders is the constant passion that drives us at Royal Enfield. Taking that Pure experience to the next level, we are happy to announce our partnership with Vintage Rides, a curator of offbeat motorcycling experiences. This collaboration is a step toward ensuring that our riders will be able to ride our motorcycles on some of the most breathtaking adventures across the world. With Royal Enfield's understanding of the motorcycling ethos and Vintage Rides expertise in providing the best character-packed motorcycle tours across the world, this partnership will surely be a delight for our customers.”
More information on when and where you can join the adventure can be found on the official website.
