New Harley-Davidson models steal the show at European Spring Rally

New models from its 2026 line-up, a custom bike show, and a new partnership with car manufacturer Jeep were all at the centre of the inaugural Harley-Davidson European Spring Rally, in Senigallia, Italy.

The event was held from 30 April to 3 May, with around 30,000 visitors walking through the doors, as well as 15,000 motorcyclists. 

Some of H-D’s newest models played a starring role, including the Street Glide Limited and Road Glide Limited. The American company also showed off its 2026 Pan America 1250 Limited.

The Custom bike show was another major highlight, where awards were presented by Karen Davidson, Harley‑Davidson’s global brand ambassador. Italian entrants dominated the awards with Damiano Roncaglioni securing a triple victory. 

Roncaglioni was awarded Best in Show, Metzeler People’s Choice, and the Radical Custom category, thanks to an innovative build that was centred around a 1920s Model B engine.

The European Spring Rally also served as the launchpad for Harley’s new partnership with Jeep, after the two companies began collaborating back in 2014. The new partnership is focused on adventure, exploration and lifestyle that connects the two brands, but beyond the PR talk, the finer details are somewhat unclear. 

Meanwhile, the European Spring Rally also played host to a music contest, which included performances by musicians from the UK, Sweden, Italy, and more.

Speaking about the inaugural European Spring Rally, Francesco Vanni, Head of Sales and Managing Director, EMEA, Harley‑Davidson Motor Company, said:

“This rally was about bringing the Harley‑Davidson community together to kick off the riding season with energy, emotion and shared passion. From the motorcycles and the music to the parade through the heart of Senigallia, the European Spring Rally captured everything our brand stands for, freedom, connection and unforgettable experiences.”

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