Ex-JLR chief joins Norton Motorcycles parent company TVS

Sir Ralph Speth was formerly the CEO of Jaguar Land Rover for eleven years and was credited with helping to turn the company’s fortunes around


WELL known automotive expert Sir Ralph Speth has joined Norton Motorcycles parent company as Chairman of TVS.

Moto Corse Norton Motorcycles Commando Custom

Moto Corse Norton Commando Custom | Tokyo Motorcycle Show 2019

Sir Ralph is renowned for being the man at the helm of JLR, playing a large part in helping to turn the brand into a global leader in the luxury car and SUV market. He held his post at JLR for some eleven years. He will officially take up the post with TVS in January 2023.

The move comes at a time when Norton is just wrapping up construction work at its new Solihull factory, a 21st-century hub that will enclose the production, engineering, design, marketing, and sales side of the business.

Speaking of the news, Interim CEO of Norton, John Russell said:

“We are truly delighted to welcome Sir Ralf to the TVS Motor Company family. We know that Sir Ralf is a tremendous leader and his accomplishments in the automotive industry speak volumes. This excellent appointment comes at a time when the Norton Motorcycles business is on a very positive trajectory but still with much work to do. We will soon be settled in our state-of-the-art new manufacturing base and the guidance of Sir Ralf will be important for us as a growing British business that has a strong legacy.”

The outgoing Chairman, Mr. Venu Srinivasan, who will become Chairman Emeritus of TVS Motor Company from January 2023, said:

“It is a momentous occasion for TVS Motor Company to welcome Ralf to its Board. His passion for technology, eye for products, and commitment to building brands are truly remarkable. His thoughts will add immensely to TVS Motor as the company shapes itself for the future. Ralf’s deep insights and guidance will be invaluable to the management team as TVS Motor Company embraces the future of mobility.”

Aside from relocating, Norton under TVS ownership is back building bikes, with a swansong range of Commando final edition bikes for existing deposit holders. Once that is completed, the firm will once again start building the flagship machines in the Norton range including the V4 SS.