Harley-Davidson announces dates and location for 2027 European H.O.G Rally

Harley-Davidson has confirmed major details regarding its 2027 European H.O.G Rally, which will take place in Biograd na Moru, Croatia.

Biograd na Moru last hosted the European H.O.G Rally 13 years ago, however, the American company did stage its 2025 event in Medulin, Croatia, which attracted more than 30,000 visitors. 

Set along Croatia’s Dalmatian coastline, Biograd na Moru is best known for its clear waters, beaches and marina culture, making it a popular holiday destination, too. The 2027 event will be organised by Harley-Davidson and the Harley Owners Group (H.O.G.), and will include “three days of immersive brand experiences, including free live music across three nights”, according to the brand.

There will also be the opportunity for attendees to sample the company’s 2027 models through organised test rides, while a dedicated dealer village will feature retailers from across Europe. 

Visitors should also expect plenty of guided rides through Croatia’s impressive landscapes, various custom motorcycle displays, and a packed programme of entertainment.

Francesco Vanni, Head of Sales & Managing Director EMEA, Harley-Davidson Motor Company, said: 

“Following the incredible success of recent European H.O.G. Rallies, we are excited to bring the event back to Croatia in 2027. Biograd na Moru is an exceptional location, offering spectacular coastal riding routes and a truly welcoming atmosphere. 

“Croatia has always delivered an unforgettable experience for our riders, and after the fantastic reception in Medulin in 2025, we know the Harley-Davidson community can expect something truly special. We look forward to welcoming riders from across Europe and beyond for what promises to be another outstanding rally.”

The 2026 European H.O.G Rally took place on June 18-21 in Cascais, Portugal.

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