Indian and No Regrets Tattoo Studio team up with test ride campaign

Indian Partners No Regrets Tattoo Studios for ground-breaking Test-Ride and Win campaign ‘Create a Legend’


Indian Motorcycle has revealed a new partnership agreement with Industry-leading tattoo studios No Regrets. Inspired by the all-new Indian Chief, the ‘Create a Legend - Test-Ride & Win' tattoo competition offers a world-class two-day studio session in London, UK, valued at £5000. All you have to do to enter is test ride one of the Indian Motorcycle range.

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More than that, Indian will also be unveiling three unique motorcycles, each designed and created by different featured tattoo artists - Mayonaize, Shige and Carlos Torres. The Indian Chief based works of art will be revealed over the next three months; followed by forty more of the world’s leading tattoo artists, who will all compete to have their Indian Chief designs made a reality in steel and paint later this Autumn.

Running between July and September 2021, fans will be directed to register at the campaign website and complete an Indian Motorcycle test ride with their local dealership to enter the prize draw.

For more information, head to the campaign website:

July Featured Artist – Mayonaize – Australia - Instagram ID: @mayonaize

A contemporary fine artist, Mayonaize specialises in incorporating unique calligraphy scripts into his artwork. Graffiti has been a major influence on his eclectic oeuvre, creating an established profile within the Melbourne street-art scene.

August Featured Artist – Shige – Japan - Instagram ID: @shige_yellowblaze

A skilled motorcycle engineer, Shige taught himself the art of tattooing around 1995 and has gone on to become a hugely respected Japanese artist, specialising in highly detailed traditional full body suits from his private studios in Yokohama.

September Featured Artist – Carlos Torres – USA - Instagram ID: @carlostorresart

Carlos specialises in black and grey realism and surrealism. Based in the USA, Carlos loves to create original one-off art pieces for his clients and has been featured in international art galleries. In addition to tattooing, he enjoys photographing his own reference materials and painting.