Celeb + Motorcycle, 0 Cops, 1

SOMETIMES a celebrity endorsement can go a long way to help a motorcycle – just ask BMW whether 'Long Way Round' was a good move or not. But it can go wrong, too.

Reports are emerging that French actor Gerard Depardieu has crashed his scooter, avoiding major injury but managing to get detained by the cops thanks to a blood-alcohol level of 1.8g per litre (the French limit is 0.5g per litre).

And it's not like it's the first time, either. He crashed his bike back in 1998, injuring himself, with five times the legal alcohol limit. Then, just last year, he was in the news on his scooter again after a fracas with a car driver.