Sidi Has a Whole New Look: “Nothing Will Change Except Everything”
The Italian boot maker, Sidi, has revealed a whole new brand identity, with on and off-road now clearly defined.
The renowned Italian motorcycle boot maker, Sidi, has rebranded itself with a futuristic new logo and bold statement of intent.
“Nothing Will Change Except Everything” is the strapline of the rebrand, at the heart of which is a fresh new logo. It’s a sleek, modern design that aims to speak to the next generation of riders without forgetting the legacy that built the company’s reputation in off-road, on-road and racing.
The updated emblem incorporates a dual design language, with one half representing the rugged side of SIDI’s off-road heritage, the other echoing the brand’s road-focused, precision-engineered approach. The result is a single, unified mark intended to symbolise both innovation and continuity, all under SIDI’s mantra of “Made to Progress.”
From next season onwards, the updated visual identity will extend to SIDI’s product range as well. New aesthetic changes are promised across both motorbike and bicycle collections, including revised colours, materials, and design details. It’s all aimed at making the evolution of the brand more visible on the street and the track.
“This rebranding stems from a need for coherence between what we have been and who we want to continue to be,” said Sidi CEO, Davide Rossetti. “We built on a solid and recognisable history and moved it into the future with energy, style and a visual identity that reflects our vision.”
Despite the changes in appearance, SIDI insists the core remains unchanged, as it says it will continue to push innovation, invest in research, and aim for quality.
So, if you are on the lookout for some new Sidi bike boots later this year, remember to look out for the new logo - and the deals to be had on the old-branded stock!
You can find out more about the Sidi range over on the official website.
Find the latest motorcycle news on Visordown.com
Simon (AKA Toad) has been working within the motorcycle industry for more than twelve years, and a member of the motorcyclist family since birth. Growing up around British-built single and twins, it was inevitable that a life on two wheels was on the cards, from a very early age!
