Dainese launches leather customisation service

DAINESE has launched a new custom motorcycle clothing arm, complete with the catchy slogan ‘as unique as you are’…

The new Dainese Custom Works experience provides bikers with the ultimate in personalised riding gear. It begins with an online 3D Configurator, where you must choose a base leather suit/jacket/trousers, before changing the colour scheme, choosing accessories and adding words or even images to be stitched onto the suit.

After saving the design, the rider must head to their local Dainese Custom Works store to be sized up, where 25 anatomical measurements are taken by a specialised consultant, who also takes into account the customer’s needs and expected use.

Finally, the finished product is delivered in store and the rider is ready to head off on a tour of the UK’s trackdays.