MV Agusta launches Euro4 sell out campaign in the UK

Italian makers of motorcycle art MV Agusta have launched an incentive to shift outgoing Euro4 motorcycles

MV Agusta Brutale 1000 RR

MV AGUSTA has launched a new sales campaign to help the Italian firm shift its outgoing Euro4 motorcycle stock.

The initiative hasn’t been given an official name as yet, so it’s tricky to know how to refer to it. What we do know, is that MV must have a substantial amount of Euro4 stock to shift, before the Euro5 deadline arrives.

MV Agusta Brutale 800 RR

Mv Agusta Brutale 800 RR 2020 Specs | SCS Smart Clutch System |

Another piece of information unreleased by the brand is how much punters could pocket as a result of the deal; we are though guessing that the savings on offer could be fairly substantial. It is confirmed that the initiative will consist of commercial promotions and trade-in support for the purchase of a model in stock at participating dealers.

The offer is covering almost all of the MV range of motorcycles, with just the Rush and Brutale 1000 RR being left out of the deal. It’s presumed that these machines, having being built in such limited numbers, are already homologated to Euro5 standards.

Raffaele Giusta, Global Sales Director, MV Agusta Motor S.p.A., said “We are glad to offer this further opportunity to MV Agusta fans to own one of our bikes. We are grateful for their unwavering attention and affection, and making it easier for them to get in the saddle of their next, or first, MV Agusta feels terribly good.”

The campaign started on February 15th and will close on March 31st, 2021, or until stocks are exhausted.

For further information, visit our official dealers or our website