Piaggio group post positive 2020 sales reports with 14.2% of total market share

Piaggio Group motorcycle and scooter sales across all brands account for a total of 14.2% of sales in Europe for 2020, growing by 6% from 2019. 

Piaggio Group Moto Guzzi V85TT Travel

PIAGGIO Group has been able to strengthen their sales across the very unusual year of 2020, with sales across all brands accumulating a total of 207,000 sales. 

These sales are 6% greater than the totals for 2019, which would have been around 195,000 units. The total sales across all two-wheel vehicles in 2020 sat at 1,455,000, in the European market, which by all accounts is impressive for a challenging financial year.

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The Piaggio Group has impressed with their offerings in recent years, with both motorcycles and scooters, with plenty more on the way. For scooters alone, the market share was marked at 24% of total sales falling under the Piaggio Group umbrella. 

This umbrella extends to cover various brands, including Vespa, Piaggio, Aprilia, Moto Guzzi, Gilera, and Derbi. 

A strong year for Piaggio Group with motorcycle and scooter sales

Strong growth in their motorcycle sales for Aprilia is attributed to their successful 2020, with further launches underway for Aprilia, including the Tuono 660 & RS660 which we’re eagerly anticipating. Moto Guzzi sales are also seemingly on the up, particularly with their new celebratory Centenario editions being released. 

Key factors for their performance were the Vespa scooters, the Moto Guzzi V85TT, the growth of the Aprilia brand in the motorcycle segment, and the success of the Piaggio brand in scooters.

2021 is already off to a bright start for Piaggio, with the launches of new motorcycles on the horizon - this includes the Moto Guzzi V7, the Aprilia Tuono 660, and the new Beverly (a new Piaggio electric scooter that arrives in June). 

Hats off to you, Piaggio (group) - always good to see the two-wheel industry doing well, for obvious reasons…!