Harley-Davidson files for ‘Deadwood’ and 'Low Bob' trademarks
A trademark filing by Harley-Davidson has revealed potential future models called ‘Deadwood’ and ‘Low Bob’.
Harley-Davidson could be lining up to launch some new models in the coming months, after it filed for the trademarks ‘Deadwood’ and ‘Low Bob’ in the USA.
The news comes via the two-wheeled super sleuth, Dennis Chung of Motorcycle.com, who reports that the filing was made on April 30, shortly before its new CEO, Artie Starrs, revealed his latest Back to Bricks business strategy.
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At this time, there is no telling what the bikes will look like, although one is slightly easier to guesstimate than the other. Low Bob has us imagining a stripped-back version of the Low Rider, which admittedly would be an interesting angle and ties in with the Back to Bricks plan.
H-D is focusing on its roots, and one of its strongest suits is its aftermarket accessory business. A stripped-back bobber version of the Low Rider would be a blank canvas for those looking to put their own stamp on their bike, a little like the Softail Standard, which is now replaced by the similarly stripped-back Street Bob, was.
So, that’s one of the bikes; the second is a little trickier to pin down. Deadwood is a small gold mining town in South Dakota, and is probably best known for its links to Wild West figures such as Wyatt Earp and Calamity Jane. It’s also only around 15 miles away from the two-wheeled spiritual mecca of Sturgis. Could the Deadwood name be linked to the long-awaited return of a proper air-cooled Sportster?
Only time will tell to find out for sure.
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Simon (AKA Toad) has been working within the motorcycle industry for more than twelve years, and a member of the motorcyclist family since birth. Growing up around British-built single and twins, it was inevitable that a life on two wheels was on the cards, from a very early age!
