Honda CBR1000RR-R SP wins 2020 Red Dot Design award
The new Honda picked up the award for high design quality and the way in which the team worked in creating the bike
THE Honda CBR1000RR-R SP has picked up a Red Dot design award, an accolade that sets out to highlight good design and creativity in the automotive sector and beyond.
The award has handed to the team behind the Fireblade thanks to its innovative new design approach in which Honda R&D’s digital simulation experts, clay modellers and styling sketch designers worked to create the bike. They used a continuous, feedback loop to create the maximum effect in the shortest possible development time. They also drew on experience from input HRC when it came to the bike’s aerodynamic winglets and fairing design, whose evocative red-white-and-blue colour scheme the bike is finished with.
The latest generation Fireblade features a minimalist frontal area, aggressively angled side fairings and extended lower fairings combine to create a best-in-class drag coefficient value of 0.270. Aerodynamic ‘winglets’, as used on Honda’s Grand Prix (MotoGP) race machine, are both eye-catching while offering uncompromising function, hugely increasing downforce and stability for ultimate control of the most powerful inline four-cylinder engine Honda has ever made.
Speaking of the award, General Manager, Motorcycle Design Division, Satoshi Kawawa, said:
“The CBR1000RR-R Fireblade SP was developed to win races in any category – from club racing to international competition. Its design and styling are led by that philosophy – with every part and every detail designed with speed, performance and aerodynamic efficiency in mind. We’re honoured that it has been recognised with such a prestigious award.”
The Red Dot design awards honour industry-leading works and projects from designers, agencies and companies from around the globe.
The Fireblade wasn’t the only Honda badged winner in the event, as their ‘e’ electric car picked up the best of the best award.
Simon (AKA Toad) has been working within the motorcycle industry for more than twelve years, and a member of the motorcyclist family since birth. Growing up around British-built single and twins, it was inevitable that a life on two wheels was on the cards, from a very early age!
