Can you see it? Government's illuminating new bike safety poster

Look closely - very closely

THIS is the latest motorcycle safety poster from the government's 'Think' campaign, and despite first impressions, it's not just a shot of a road and some trees.

Look closely and you'll see something else just over the brow of the hill.

The picture is accompanied by the message: 'Take longer to look for motorbikes.'

The poster has been shared on the Government's Think Biker Facebook page. 

At first we wondered if the colour had been washed out of the image for effect, but then we decided we could be looking at an old Honda FireBlade, possible a 2000 model - and there was a sort of black and white option.

What do you think?  

THIS is the latest motorcycle safety poster from the Government's 'Think' campaign and, despite first impressions, it's not just a shot of a road and some trees.

Look closely and you'll see something else just over the brow of the hill.

The picture is accompanied by the message: 'Take longer to look for motorbikes.'

The poster has been published on the Government's Think Biker Facebook page, where it has sparked rows between riders and drivers, with some calling for high-visibility clothing to be compulsory and suggesting drivers are not to blame for failing to spot us.   

One comment says: 'Unfortunately while the poster may be trying to create increased driver awareness of riders, what it's done instead is only entrench the motorists' argument for mandatory rider hi-viz. They now have a poster that confirms that it's not their fault that they don't see riders.'

A comment from the Think campaign says: 'The poster was designed to create awareness that bikes can be harder to spot than oncoming cars and to encourage drivers to take longer at junctions to look out for them. We target both drivers and riders through our campaigns and encourage bikers to ride safely. The image is not as sharp on social media as the printed poster but the rider does have his lights on.'

At first we wondered if the colour had been washed out for effect, then decided we could be looking at a 2000 model-year Honda FireBlade - which did come in a sort of black and white colour scheme.

What do you think? Are we really that difficult to see? 

Comments

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