Sherco launches ‘Ride-it-First’ test ride programme in the UK

Sherco UK is bringing its enduro line-up to dealers in England and Wales as part of a new test ride tour.

Sherco 125 SE. Photo credit - Sherco
Sherco 125 SE. Photo credit - Sherco

Sherco has revealed an all-new ‘Ride-it-First’ test ride programme, which will give riders in England and Wales the chance to test the company’s new enduro range. 

The tour is set to visit four locations including the Marsh Powersports dealership in South Wales, on 8 March. Sherco UK will then take its enduro line-up to Craigs Motorcycles in Dewsbury, Yorkshire, on 15 March. 

The third and final stop in March will be at On Point Moto (North Devon) on the 22nd, before the tour heads to ET James & Sons in Mid Wales, on 5 April. 

Riders will have the opportunity to test Sherco’s latest two-stroke models, including the 125SE, 250SE and the World Championship-winning 300SE. Four-strokes will also be available to test, including the 250SEF and 300SEF.

Sherco members of staff and an enduro machine. Photo credit - Sherco
Sherco members of staff and an enduro machine. Photo credit - Sherco

Sherco says the new “Ride-It-First Tour offers a unique opportunity to experience the performance, agility and race-winning capability that has attracted some of the sport’s top talent. Nine-time World Champion Steve Holcombe, former British and World Junior Champion Jed Etchells, and leading British Enduro Championship rider Charlie Chater have all chosen to ride Sherco in 2026 - and now you can discover why.”

On-site technical support will also be available for riders, while British Enduro rider Chater will offer guidance, riding insight and track advice. 

Each test ride lasts 20 minutes, and can be secured for £20. However, spaces are limited, according to Sherco. 

Details on how to book your session can be done by contacting any of these four dealers.

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