Paul Stroud set to retire after guiding Triumph to record global sales growth
Triumph has confirmed a series of management changes, including the imminent retirement of Chief Commercial Officer, Paul Stroud.
Triumph’s management team is set to take on a new look in 2027 with Chief Commercial Officer, Paul Stroud, set to retire later this year.
This is a significant loss for Triumph as the Hinckley-based manufacturer has seen its annual global sales increase from 45,000 to over 140,000 during Stroud’s tenure.
Triumph sold 141,683 motorcycles between July 2024 and June 2025, which was achieved through a dealership network of 950 dealers worldwide, across 68 countries.
Contributing to Triumph’s huge increase in sales has been the company’s launch of a new 400cc range, featuring the Speed 400, Tracker 400, Thruxton 400, Scrambler 400 X, and Scrambler 400 XC.
Beginning in late 2025, Triumph also released a plethora of new motorcycles as part of a record 29-model launch over a six-month period.
Triumph has also expanded into the motocross and enduro segments in recent years, with racing success already achieved in the MX2 class.
Factory Triumph rider Guillem Farres secured the 2026 MX2 title in Australia last weekend, which happens to be the company’s first FIM world championship win.
This has all been achieved under the presence of Stroud, who has played a pivotal role in the British manufacturer’s growth globally, and across the UK.
The series of management changes have already begun, with Nick Bloor appointed Chief Executive Officer on June 1, 2026. Meanwhile, David George took on the position of Chief Sales Officer on September 1.
Nick Bloor said this regarding Stroud’s impending retirement:
“Paul [Stroud] has made an exceptional contribution to Triumph over 18 years and has played a central role in establishing the company as a truly global business. His leadership and close partnership with our dealers and distributors have helped us expand our global reach, enter new motorcycle segments and welcome significantly more riders to the Triumph brand around the world.
“On behalf of everyone at Triumph, I would like to thank Paul for his outstanding service and wish him every happiness and success in his retirement.”
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After graduating with a sports journalism degree, Robert joined Crash.net to lead the WorldSBK coverage in 2021, while also providing MotoGP coverage. Fulfilling that role for over three years, Robert was able to put his knowledge about all things racing to the test.
