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UK Motorcycle Sales | Dip for July but Triumph, Royal Enfield fly high

Sales of motorcycles in the UK for July 2021 dipped by 11.6%, but there was reason to celebrate for Triumph thanks to the popular Trident 660

Triumph Trident 660


Sales of motorcycles in the United Kingdom suffered their first dip in several months for July 2021 but remain comfortably up on totals for the year to date.

Following a run of months with sales well up on 2020 - when the UK was gripped in lockdown - July 2021 represented the first like-for-like comparison with last year when showrooms were opened up again.

With sales soaring in July 2020 as punters took advantage of the new measures, July 2021 sales couldn’t compete with a monthly total down from 14,078 units to 12,437 units according to the MCIA, equating to 11.6%.

There was a downward trend across the board with modest categories down in double figures in terms of percentage, while volume categories like scooters were also comfortably down on July 2020.

The only category that did show growth was the booming electric motorcycle sector, which was up 171%, even if it accounts for only a fraction of overall UK motorcycle sales for now.

However, it doesn’t dent the vast gains in overall sales in the year to date with a growth of 21% in the first seven months of 2021 compared with the same period in 2020.

Best selling motorcycles in the UK for July 2021

Broken down by brand, Honda maintained its run at the head of the sales charts with an impressive 2,021 units shifted in July, followed by Yamaha in its customary second place thanks to having the best-selling model outright with the Yamaha NMAX 125.

However, the big success story for July - and 2021 as a whole - was Triumph, which was spurred on to the third best-selling brand by continued impressive sales of the Trident 660, which in turn ended the month as the best-selling naked motorcycle.

This is despite the model being considerably pricier than the 125-300cc models that regularly top the category. It made Triumph the best-selling ‘big motorcycle’ brand in that its figures aren’t inflated by more popular low powered models like scooters.

BMW was the fourth best-selling brand, despite seeing its customary top spot in the Adventure category with the R 1250 GS Adventure toppled by the Yamaha Tracer 9 GT. 

Lexmoto is fifth with its range of low-powered urban runarounds, followed by Kawasaki and KTM, while Royal Enfield continued its march up the order thanks to strong early sales of the Meteor 350. Ducati and Piaggio rounded out the top ten.

CATEGORYHIGHEST SELLING NEW REGISTRATIONSJul 2021
SCOOTER (MOPED)Lexmoto CYPHER ZS 1500 D-228
OTHER (MOPED)Surron LIGHT BEE48
SCOOTERYamaha NMAX 125566
SCOOTER TRIKEYamaha TRICITY 30020
ADVENTURE SPORTYamaha Tracer 9 GT133
CUSTOMRoyal Enfield METEOR 350158
NAKEDTriumph TRIDENT172
SPORT/TOURLexmoto LXR 125171
TOURINGBMW R 1250 RT58
CATEGORYHIGHEST SELLING NEW REGISTRATIONSJul 2021
0-50ccYadea C-LIKE YD 1200 D-11A107
51-125ccYamaha NMAX 125566
126-650ccRoyal Enfield METEOR 350158
651-1000ccTriumph TRIDENT172
1000cc +BMW R 1250 GS ADVENTURE131
RANKMAJOR BRANDSJul 2021
1HONDA2,021
2YAMAHA1,642
3TRIUMPH968
4BMW701
5LEXMOTO664
6KAWASAKI651
7KTM647
8ROYAL ENFIELD477
9DUCATI345
10PIAGGIO303

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