New Triumph dealership in West Midlands

Triumph Birmingham West opening in Halesowen

Seeing as it has a factory actually making the things in Hinckley, you'd think there would be plenty of places in the West Midlands to buy a Triumph motorcycle. And now there's one more, with the firm plugging a gap in its network near Birmingham. 

Existing dealership Streetbike is rebranding its Dudley Road showroom in Halesowen, turning it into Triumph Birmingham West. The new dealership opens this weekend, with a full sales and aftersales service, and the full range of Triumphs on show, and available for test rides.

The new shop will also carry used bikes, and the full range of approved Triumph kit, accessories and parts.

Gary Marshall, Owner, Streetbike, said: “Triumph is an iconic motorcycle brand with a fantastic range of products across Adventure, Roadsters and Modern Classics. TFEST is the perfect weekend to open on and a great opportunity to introduce new and existing customers to these bikes. We look forward to meeting everyone.”

Paul Lilly, General Manager, Triumph Motorcycles UK & Ireland, said: “This is a great time to be a Triumph dealer. We are very pleased to welcome Streetbike and look forward to working with them. Not only do they offer a passionate and committed staff, but also a track record of sales success.”

For more information, or to find your local Triumph dealership, please visit

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