MV Agusta opens its first store in Birmingham

MV Agusta has opened its first store and showroom in the UK as DMC Moto opens its doors

DMC Moto

THE first official MV store in the UK has opened its doors this week as the DMC Moto MV Agusta store in Birmingham is launched.

As you’d expect from an MV retail space, the interior is stylishly presented, with oak flooring, matte black walls paired with bespoke Italian-made, MV Agusta-branded furniture.

The launch was an appropriately flashy affair, with a live stream on Facebook with MV Agusta racing legend Giacomo Agostini answering the visitor’s questions.

Speaking at the opening of the 140 square foot showroom, Claudio Tamburrini, owner of DMC Moto Birmingham, said: “I’m literally over the moon, it could not have gone any better. We’ve worked very hard to offer a truly unique customer experience, with fully tailored, state-of-the-art service by highly-skilled, factory-trained technicians. We’re all ready to welcome our first customers and, with the support of MV Agusta, officially start off on our exciting, new commercial journey.”

“I am delighted to welcome DMC Moto into the great MV Agusta family around the world. The UK is a growing market and is becoming increasingly important for us” said Timur Sardarov, CEO, MV Agusta Motor S.p.A. “Claudio is a truly passionate individual with incredible expertise in the industry. I wish him every success in this new venture, and I am confident his Italian descent will help him share that special emotion entailed by the Italian DNA of our unique pieces of Motorcycle Art with Midlands’ bike enthusiasts.”

The store is located Unit 3, Trident Retail Park, Birmingham, B9 4EH and is just a couple of minutes’ walk from Grand Central Station and Birmingham Moor St Station.

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