Harley-Davidson confirms three major events for 2026

Harley Davidson’s 2025 European Bike Week took centre stage at the beginning of September, and it’s already been confirmed for 2026. 

Over 100,000 riders are claimed to have attended the five-day expo this year, which took place from 2 September to the 7. H-D’s new 2025 motorcycle fleet was put on show, which included the Gray Ghost Fat Boy, a tribute to Willie G. Davidson’s iconic design legacy. 

Test rides, a dedicated Pan America Adventure Zone which offered off-road demos and expert training, and a Race Simulator were some of the hands-on opportunities that were available.

There was also a special nod to MotoGP, with a display of elite racing bikes presented ahead of the first-ever Harley-Davidson Bagger World Cup. The series will debut in 2026 at selected rounds on the Grand Prix schedule, as it looks to emulate the success of the King of the Baggers series in the United States. 

The Cup will feature custom-built performance baggers, and is likely to serve as a standalone class, rather than any type of feeder series to MotoGP. Either way, it will be a new type of championship for most European fans to enjoy, as the American-run series does not race internationally. The 2026 Bagger World Cup will run across six rounds, starting in Austin, Texas, before finishing at the Red Bull Ring in Spielberg, Austria. 

The 2025 H-D European Bike Week ended with the Harley-Davidson Parade, which fittingly took place on National Harley Day, Saturday, 6 September.  The company says “up to 10,000 riders took to Carinthia’s scenic roads in a powerful display of unity, freedom, and shared passion”.

H-D has also confirmed the return of its popular European Bike Week in 2026, as part of an announcement that includes a detailed plan of other major expos. 

Its European Bike Week will take place from 8 September to the 13, in Faak am See, Austria. Additionally, Harley-Davidson has also confirmed its Spring Rally in Senigallia, Italy from the 30 of April to the 3 May. Finally, the H.O.G. (Harley Owners Group) Rally lands in Cascais, Portugal, from the 18 June to the 21. 

Reflecting on the success of the event, Kolja Rebstock, Senior Vice President for International Markets, Harley-Davidson Motor Company, said: 

“European Bike Week is a true celebration of our community. The energy, the passion, and the connection among riders here in Carinthia is unmatched. It’s a privilege to see so many people come together to share the spirit of Harley-Davidson. We’re already looking forward to 2026.”

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